DISNEY – WINNIE THE POOH STORYTELLER MICROSITE

Disney Winnie the Pooh Storyteller of the Year Video Submission Contest

After the success of our PIXIT campaign on the Disney Times Square sign Disney asked us to use our PIXIT platform to create a video submission microsite. Contestants downloaded a Winnie the Pooh excerpt from the site, read it to a child and submitted the recording to the microsite. Our PIXIT UGC screening feature allowed for quick and easy moderation of the submitted content. The site was integrated into the Disneystore.com site using i-frames and featured tons of original javascript animation.