Spots created for Hershey’s LED billboards in Times Square
Hershey’s came to us because they had purchased a new LED display for their Times Square store. They already had in place a system that allowed customers to take a photo of themselves at a kiosk and then purchase a customized Hershey bar with their own image on it. We worked with the company that built that system to pull the images and the text message and display them on the screen inside of a custom animation. The animation let us take out our RealFlow fluid dynamics and MoGraph toys and put them to good use.