WESTFIELD LED MOCKUP CENTURY PLAZA

Westfield – Century Plaza – Previz

This piece was created to support our friends at D3LED in showing how content could be used to show “physically moving” screens instead of actually having them physically move. By creating a convincing replication of the wall the screen is mounted to we created a mindbending way to trick the viewer into believing there were actually 3 individual screens on rails sliding back and forth. It was all in the content.